ADVERTISING AND SPONSORSHIPS
If you would like to advertise with us, we'd be happy to accommodate you.

Radio sponsorship for The Pamela Christian Show is a great way to support the ministry of Jesus Christ and get the word out about your business. When you choose to run an ad with us, you will receive a one-minute time slot to promote your product or service. Sponsors may purchase a maximum of two slots per program. You will be publicly recognized and thanked, for being the sponsor for the fifteen minute segment preceding your ad.

If you've advertised on radio before, then you know the value derived for your marketing dollar with radio surpasses virtually all other mediums. If you have never advertised on radio, be prepared for a most pleasant surprise of just how affordable it is. But more, you will connect with a greater segment of the market by radio than any other form of advertising today.

What's the Market?
The greater Los Angeles market attracts adults age range 25-54. According to Arbitron LA. Metro Cume Ratings, Winter 2002, the best time of day to advertise on radio is...all day! The 5am-9am listeners comprise 81.1% of the market; 9am-4pm makes up 82.4 and 4m-8pm is strong at 77.3%.

On their web site in Spring 2003, The Southern California Broadcasters Association reports: "Radio plays a bigger part in people's lives in Los Angeles than it does in most of the country. Where a 200, Bruskin/Audits report show that 93% of adults 18+ spend some time with TV on a daily basis, only 75.6% of the Adults 18+ in Los Angeles are likely to turn on a TV set on any given day. Conversely, an average of 76.0% of all Adults 18+ in the U.S. usually listen to radio everyday, while 82.1% of those who live in Los Angeles do. The younger and the more upscale the person, the greater the likelihood that radio, not TV, is the most reliable way to reach someone living in Los Angeles on any given day." (www.scba.com)

SCBA also reports, "New Interep study indicates that the percentage of U.S. population living in households with annual income of $100,000 or more has increased from 13 to 16% over the past year, and the number of minorities and women living in these upscale households continues to increase. Report further concludes that Radio has emerged as one of the most effective media serving today's affluent consumers. Not only do affluent consumers spend more time with Radio than with any other medium, but it is also one of the few media with the ability to accompany affluent consumers throughout their busy days. Percent increase in Number of $100,000 plus Households Headed by the Following Persons, 1991-2000:
77% total
1534% African-American
126% Hispanic
197% Female Householders
Source: U.S. Bureau of Census. Sales & Marketing Management, 2001 survey of Buying Power.

Why is Radio so effective?
Twenty-percent of the 4,398 people surveyed by GartnerG2 spend less or much less time with television and newspaper than they used to before the onset of the Internet and nearly 15% read magazines less. And, it's not just the ad-supported media that's suffering. About a third of those surveyed also said they placed fewer long-distance telephone calls. About 18% said they see fewer movies. Lastly, more than half of consumers said they use snail mail less than they had before the Internet. Radio however, remains a companion to Internet users and the main out-of-home medium. As more and more Americans are home less and less, Radio becomes the most possible way to approach potential consumers. (As reported by SCBA on their website, www.sbca.com, Spring 2003)

What is the KBRT market?
The broadcast area for KBRT is from Santa Barbara to San Bernardino/Riverside to San Diego. The potential listening audience is 16 million wit 10-30% listening to KBRT at any given time. The audience is comprised of 55% male, 45% female. Age groups by percentage are: 40-49, 34%; 50+, 31%; 30-39, 24%; 10-29, 11%. Typical listeners are married, with 2 children and are two- income families earning $100,000.00 and more, per year. The station broadcasts using 10,000 watts.

How do I create an ad?
There are a number of options leaving you in control of your marketing and advertising budget. Though you are limited to good taste and Christian ethics in the presentation of the ad, you have many creative options:

Live copy read - You can opt to have Pamela Christian read your ad live, drawing on the audience's faith in her as she promotes your business. You can provide her with copy or inquire of her to create copy for you.

Recorded ad - You can have Pamela record an ad for you; you can have a greater known personality provide you with the voice over; you can be interviewed using your own voice; you can hire actors and/or a professional advertising agency to create your ad. You can use voice only, include music, or create a comedic or dramatic presentation.

We can refer you to a studio to record your ad, and can even put you in contact with creative and promotion professionals to assist you. It's your choice.

All proposed ads are subject to the final approval of The Pamela Christian Show, so as to maintain the highest of advertising and professional standards, consistent with the image and purpose of the radio ministry.

What are you waiting for?
Contact us so we can help you develop an ad that best captures your company and appeals to your part of this vast market, using the Contact Us section.